Diving into the fate of Marval, a forgotten artist with a forgotten legacy, she’s discovered to be one of the greatest amongst her contemporaries and friends, such as Picasso and Matisse.
This project captured Jacqueline Marval’s personality and life story through the expression of the visual identity by reinterpreting her work.
Marval’s handwriting worked as the centerpiece of the visual identity, shaping the title typeface and design elements.
Posters and other merch draw from her original works, selectively simplified to reflect how her contributions to Parisian modernism have often been overlooked, or rather, forgotten. To restore Marval’s fading legacy, these objects were designed to be kept and used, letting her presence resonate today.